“The Truth in Trafficking” Billboard Campaign


Call him what he is: A Predator

Join in to Shut off Demand

ICM and its multi-faith partners are spreading the word about a provocative billboard campaign just launched by the International Human Trafficking Institute.

“The goal of ‘Truth in Trafficking’ is to eradicate the demand for selling and buying children for sexual and labor exploitation,” says Deborah Richardson, Executive Director of IHTI.

We say it’s time to Call them what they are:  Predators.  Society has called them “buyers” or “johns.”  But those who pay money to rape children are doing irreparable physical and mental harm to these children.  They are Predators.

It’s time to shift public will so that the predator is arrested and convicted to the fullest extent of the law.  If predators know that their acts have consequences, they will stop.  If there are no customers, there is no exploitation.  

Let's talk to our spouses, co-workers, and friends about this issue. There are Predators who work with us, who go to our places of worship, who are even in our own homes. They are raping our children.

If we let our elected officials know that this is a priority for our community, they will give law enforcement the support to identify and arrest Predators.


More details about the campaign

The digital billboard ads will be on display in 23 locations across Metro Atlanta from Cumming down to South Fulton, West Cobb to Gwinnett, crossing Major Interstates 1-85, 1-285 and 1-20, with total weekly impressions estimated at approximately 9 million. MARTA will also display the ads on buses and trains. The campaign will run through June 16th.

Deborah Richardson, Executive Director of IHTI says,  “Our intent is that the campaign will spark the conversations that men, co-workers, faith communities, and civic groups need to have around this pervasive issue, not only on a local level, but on a national one. Our goal is to eradicate the demand for selling and buying children for sexual and labor exploitation.     

Atlanta ranks among the top two metros with the highest reported child sex trafficking incidents.

IHTI believes we need to greatly decrease the demand by understanding the motives, justifications and mindset of the buyer. In short, we need to the change the perception of a harmless, mutually beneficial encounter into the reality of rape, horrific incarceration and ultimate loss of life as he knows it.



Specifically in United States:

  • Average victims age is 11 to 14

  • Approximately 80% are women and children bought, sold and imprisoned in the underground sex service industry

  • Average lifespan of a victim is reported to be 7 years (found dead from attack, abuse, HIV and other STD's, malnutrition, overdose or suicide)

Commonly the child victim is from a sexually abusive home (parent or grandparent) but not always. Victim could be a runaway escaping home life, non-acceptance of gay lifestyle, or the victim could have been sold by parent at young age for cash or drugs.


The Predator

It's time to dispel the myth of who the Predator is. Research has found:

  • Many come from affluent homes.

  • Many of them fathers themselves.

  • These Predators are in denial that they are doing irreparable physical and mental harm to these children.

  • This is not an urban issue; it's not a suburban one, nor a rural issue.

  • Wherever you have Predators with disposable income and access to the internet, children are being exploited for sexual purposes.

Support the Campaign

To learn how you can spread the word and what to say, send an email to info@ICMGeorgia.org.  

  • ICM will send you the “Truth in Trafficking” Interfaith Tool Kit  (soon available).

  • We’ll connect you with the ICM Interfaith Collaborative that is actively working to end the demand for paid-for sex with children.

  • The “take it viral” social media campaign wants your help also.

ICM's #TraumaHurts Awareness Campaign

During the rest of December through January, ICM wants to bring awareness to the impact of Adverse Childhood Experiences (ACE) and traumatic events on children.  Below is a list of informational resources.  We encourage you to share these with your faith communties, friends, family, and neighbors.  Together we can become more Trauma-informed.  This in turn will help us be better advocates for resources for our children that restore.

Associations between adverse childhood experiences, student-teacher relationships, and non-medical use of prescription medications among adolescents (2017)

Unpacking the impact of adverse childhood experiences on adult mental health (2017)

The impact of adverse childhood experiences on health problems: evidence from four birth cohorts dating back to 1900 (2003)

Major findings from the CDC and Kaiser Foundation ACE Study

Essentials for Childhood Framework: Steps to Create Safe, Stable, Nurturing Relationships and Environments for All Children (Centers for Disease Control)